icon fb blueicon linkedin blueicon call blueicon youtube blue

Establishing or expanding a franchise in Indonesia: What you need to know!

David Lang
Founder & CEO, Viettonkin; FDI and Fortune 500 Consultant
Trường (David) Lăng, Founder & CEO of Viettonkin, is a distinguished FDI advisor and Fortune 500 consultant, spearheading thousands of successful investment projects to connect ASEAN economies with the world.
Trường (David) Lăng, Founder & CEO of Viettonkin, is a distinguished FDI advisor and Fortune 500 consultant, spearheading thousands of successful investment projects to connect ASEAN economies with the world.


Due to the spending power of the Indonesian middle class, Indonesia is a good place to establish or expand a franchise. It is a safer alternative option to start your business.
Although the demand for a franchise business is high, the franchising regulatory is still complex. Investors need to go through bureaucratic procedures. There are some points you need to know before starting this business!

Best Possible Franchise businesses:

  • Food
  • Entertainment
  • Coffee joints
  • Beauty & Fitness
  • Retail
  • Digital Agencies
  • Education
  • Language centers!

Conditions to start the franchising business

Franchise Franchisor
Have specific business characteristics 5 years experience in the business
Has been proven to generate profits Does not necessarily need a legal entity
Have easy to learn & applied SOP on quality and service Must have SOP
Must have registered Intellectual Property Rights Capable to provide continuous support to the franchises
Needs to apply for licenses according to the activities  
Can sell supporting service or products, under 10% from the actual given license  

Settle franchise agreement

  • Provide prospect of an offer to franchisee 2 weeks before signing
  • The prospect offer and agreement have to be in Bahasa Indonesia
  • Based on Indonesian Law

Obtain a Franchise Registration Certificate (Surat Tanda Pendaftaran Waralaba/STPW)

If you want to know clearly the procedure to set up your company in Indonesia, feel free to contact us!
 

Found This Insight Valuable?
Need expert guidance on ASEAN market entry?
Schedule a Consultation
About the Author
David Lang
Founder & CEO, Viettonkin; FDI and Fortune 500 Consultant
Trường (David) Lăng, as Founder and CEO of Viettonkin, dedicates his extensive expertise to fostering robust trade and investment bridges between Southeast Asia and global partners. With over 17 years of experience, he has successfully guided over 3,000 FDI projects and advised Fortune Global 500 corporations on complex market entry and expansion strategies. His impactful work includes providing technical assistance to governments, developing innovative initiatives like Viettonkin's 'FDI Desks,' and maintaining strategic relationships with central authorities and NGOs. David's thought leadership in economic development and policy advocacy empowers businesses worldwide to confidently navigate and thrive in emerging markets.

Related Insights

Vietnam’s Public Investment Push: A New Legal Era Begins in 2025

Vietnam is stepping into a new chapter of public investment in 2025. With the government pushing ambitious disbursement targets, a new Public Investment Law, and fresh incentives for high-tech investors, opportunities are expanding but so are the risks.  From infrastructure megaprojects to SOE privatization and foreign exchange management, this article unpacks the legal reforms and […]
Read Article →

How Singapore attracts high-quality high-tech FDI projects and lessons for Vietnam

Singapore's ability to attract high-quality high-tech foreign direct investment (FDI) projects is a testament to its compelling strategies and business environment. While there is no one-size-fits-all approach, Vietnam can take inspiration from Singapore's achievements and learn valuable lessons to enhance its own investment landscape. By adapting and implementing successful strategies, Vietnam can pave the way […]
Read Article →

How Can You Incorporate a Firm in Singapore?

Many foreign entrepreneurs are attracted to have businesses in Singapore. It is known as one of the world’s most politically stable countries. According to Global Economy’s Political Stability Index 2018, Singapore is the third spot out of 195 countries. With such a fact, investors should have no worry when it comes to incorporating a company […]
Read Article →

'Golden time' for American corporations to invest in Vietnamese giants

Large foreign corporations and investment funds take advantage of pouring money into large enterprises, especially in the consumer, retail, pharmaceutical, and financial industries. The current period is regarded as the "golden time" for Vietnamese consumption. More foreign giants pour money The world's top private investment fund Bain Capital has agreed to invest at least 200 […]
Read Article →
Your Guide to Investing in Indonesia: Get the Comprehensive eBook

Indonesia is emerging as one of Asia's premier destinations for foreign direct investment (FDI), offering outstanding growth potential within a dynamic economy. To succeed, investors require a deep understanding of the local landscape, from its regulatory framework to market-specific opportunities.

This comprehensive eBook serves as your strategic guide to navigating Indonesia's investment environment. It provides an in-depth analysis of high-potential sectors, including the digital economy, green energy, and opportunities arising from the new capital city, Nusantara. This guide also outlines crucial legal considerations, new visa policies, and proven strategies for successful market entry.

Download the eBook now to equip yourself with the expert insights and actionable knowledge needed to invest in Indonesia with confidence.

Your Guide to Investing in Indonesia: Get the Comprehensive eBook

Indonesia is emerging as one of Asia's premier destinations for foreign direct investment (FDI), offering outstanding growth potential within a dynamic economy. To succeed, investors require a deep understanding of the local landscape, from its regulatory framework to market-specific opportunities.

This comprehensive eBook serves as your strategic guide to navigating Indonesia's investment environment. It provides an in-depth analysis of high-potential sectors, including the digital economy, green energy, and opportunities arising from the new capital city, Nusantara. This guide also outlines crucial legal considerations, new visa policies, and proven strategies for successful market entry.

Download the eBook now to equip yourself with the expert insights and actionable knowledge needed to invest in Indonesia with confidence.

Download E-Book

About Us

Founded in 2009, Viettonkin Consulting is a multi-disciplinary group of consulting firms headquartered in Hanoi, Vietnam with offices in Ho Chi Minh City, Jakarta, Bangkok, Singapore, and Hong Kong and a strong presence through strategic alliances throughout Southeast Asia. Our firm’s guiding mission is aimed towards facilitating intra-ASEAN investments and connecting investors in Southeast Asia with the rest of the world, thus promoting international business relationships and strengthening inter-nation connections.
Contact
Email: 
info@viettonkin.com.vn
Phone Number: 
+84 977093166
Support
FAQ
Subscribe to our insights to look at the critical issue that your business is facing and stay ahead of the competition in a rapidly changing world.
Subscription Form
img linkedin
Viettonkin Consulting Logo © 2025 - Viettonkin JSC
arrow-up