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What You Need to Know About Vietnam Food Beverage (F&B) Industry!

David Lang
Founder & CEO, Viettonkin; FDI and Fortune 500 Consultant
Trường (David) Lăng, Founder & CEO of Viettonkin, is a distinguished FDI advisor and Fortune 500 consultant, spearheading thousands of successful investment projects to connect ASEAN economies with the world.
Trường (David) Lăng, Founder & CEO of Viettonkin, is a distinguished FDI advisor and Fortune 500 consultant, spearheading thousands of successful investment projects to connect ASEAN economies with the world.

Vietnam Food and Beverage industry is on the rise. More and more people, especially the young generation, are interested and willing to spend money on the industry. The Ministry of Industry and Trade estimated Vietnam’s annual consumption of food and drink products accounts for about 15 percent of GDP and this rate will rise in the future. People living in big cities have a greater and more diverse demand for food and drink products, from healthy and natural products to fast foods, making the F&B sector more appealing to both domestic and foreign investors.

Vietnam Food and Beverage Industry Trend

F&B manufacturing market is dominated by small companies (less than 50 employees) with 84%. Food processing has been growing steadily at 7% over the last 5 years. However, small traditional retailers (traditional wet markets and small independent stores) are dominant Vietnam’s food retail sector but modern retail channels are robustly expanding in response to growing consumer demand.
Recently, many Vietnamese become more conscious about health. They are trying to switch to safe, environment-friendly and even organic products. For example, key players like Vinamilk, TH milk and recently Friesland Campina, are launching organic milk brands as increased demand for healthy products.

F&B Products

The food industry in Vietnam is still dominated by the meat and fisheries industry. Pork accounts for the largest portion of 2.64 million tons; followed by poultry (1 million tons); beef and veal (321 thousand tons); lamb and goat (25 thousand tons). For fisheries, the import in 2018 was 1.72 billion USD (20% increase compared with 2017). Fisheries import are mainly served as raw materials for processing with shrimp and tuna accounting for the majority (34% for shrimp and 20% for tuna). India is the biggest exporter of fisheries products in Vietnam. FAO statistics show that fisheries products consumption is Vietnam is 31-32kg/capita/ year and is expected to be 44kg/capita/year by 2020.
For beverages, With a forecasted annual growth rate of 6% to 2020, the beverage industry in Vietnam is amongst the highest growth fast-moving consumer goods industries. Alcohol sector, especially beer, in Vietnam is considered to have immense opportunities for investment as the country’s consumption is in the top 10 of the Asian region, expected to be 42 liters/capita in 2020.

Important F&B Expo in Vietnam

Some important annual trade shows for consideration are Foodexpo, Food and Hotel, Food Ingredients:
Foodexpo (https://foodexpo.vn/): annually
Food and Hotel Vietnam (https://foodnhotelvietnam.com/) every two years (odd year) in HCMC
Food and Hotel Hanoi (https://foodnhotelhanoi.com) every two years (even year) in Hanoi
Vietfood & Beverage; Propack Vietnam (http://www.foodexvietnam.com/) both in Hanoi and HCMC
Food Ingredients (https://www.figlobal.com/vietnam/)
Are you interested in Vietnamese F&B industry? Let’s talk! info@viettonkin.com.vn

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About the Author
David Lang
Founder & CEO, Viettonkin; FDI and Fortune 500 Consultant
Trường (David) Lăng, as Founder and CEO of Viettonkin, dedicates his extensive expertise to fostering robust trade and investment bridges between Southeast Asia and global partners. With over 17 years of experience, he has successfully guided over 3,000 FDI projects and advised Fortune Global 500 corporations on complex market entry and expansion strategies. His impactful work includes providing technical assistance to governments, developing innovative initiatives like Viettonkin's 'FDI Desks,' and maintaining strategic relationships with central authorities and NGOs. David's thought leadership in economic development and policy advocacy empowers businesses worldwide to confidently navigate and thrive in emerging markets.

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Entering Vietnam's Banking Market: Get Your Essential 2025 eBook 

Vietnam's dynamic banking sector is a top destination for foreign investment. To succeed, you need a deep understanding of the local landscape, from new regulations to market entry models.

Our eBook, "ESTABLISHING FOREIGN BANK PRESENCE IN VIETNAM" gives you the crucial insights you need, including:

  • 2024–2025 Sector Overview: Key economic and banking industry analysis.
  • Step-by-Step Entry Guidance: A deep dive into all primary market entry modes.
  • The Latest Legal Updates: Critical regulatory changes taking effect in 2025.
  • Smart Investment Strategies: Insights on M&A, strategic equity, and Fintech.

Download now for the expert knowledge to invest with confidence.

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Founded in 2009, Viettonkin Consulting is a multi-disciplinary group of consulting firms headquartered in Hanoi, Vietnam with offices in Ho Chi Minh City, Jakarta, Bangkok, Singapore, and Hong Kong and a strong presence through strategic alliances throughout Southeast Asia. Our firm’s guiding mission is aimed towards facilitating intra-ASEAN investments and connecting investors in Southeast Asia with the rest of the world, thus promoting international business relationships and strengthening inter-nation connections.
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