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MANUFACTURING ELECTRIC MOTORCYCLES, SON HA AIMS TO SUSTAINABLE GREEN BUSINESS

Nga Dinh
Deputy Director of Operations & HR Consultant,
With more than 10 years’ experience in human resources and operations management, Đinh Kim Nga drives operational excellence and business strategy at Viettonkin. She oversees companywide initiatives and HR consulting, ensuring alignment with the Board’s vision and optimal efficiency across all departments.
With more than 10 years’ experience in human resources and operations management, Đinh Kim Nga drives operational excellence and business strategy at Viettonkin. She oversees companywide initiatives and HR consulting, ensuring alignment with the Board’s vision and optimal efficiency across all departments.
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Stemming from the orientation of building an ecosystem of green and environmentally friendly products, Son Ha Group has cooperated with Bosch to launch EVGO electric motorbike – Aiming to become one of the three largest electric motorbike developers in Vietnam.

Vietnam is a market with nearly 50 million motorbike users, but still mainly traditional fuel-powered vehicles. However, given the recent fluctuating gasoline prices, the switch to electric motorbikes is gradually becoming a popular trend. Not only has many economic benefits, but this is also an environmental choice for a green future.

Along with that, the Prime Minister's Decision No. 876 on the Action Program to convert greenenergy, and reduce carbon and methane emissions in the transportation sector has opened up great opportunities for the development of electric vehicles in Vietnam. Accordingly, it is expected that by 2050, 100% of road motor vehicles will convert to the use of electricity and green energy sources.

Catching the trend, in 2020, Son Ha Group cooperated with Bosch (Germany) - a leading corporation in the world in providing technology solutions and equipment used for electric vehicles - to launch the EVGO electric motorcycle brand. This is also the next leading product of Son Ha's green ecosystem.

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EVGO electric motorbike is a cooperation product of Son Ha Group and Bosch

Not the earliest participant entering the electric motorcycle market, Son Ha has affirmed its prestige and position in the market with a methodical and serious investment to meet the increasing tastes of customers. Son Ha has invested in building a factory to manufacture and assemble electric motorcycles in Bac Ninh with a capacity of phase 1 from 20,000 to 30,000 units per year.

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Son Ha electric motorcycle factory in Bac Ninh

At the end of 2020, in the context of the Covid epidemic had much difficulty, Son Ha Group proved its production capacity by launching two new electric motorcycle models for students, EVGO C and EVGO. D. With stylish, modern designs and powerful, super durable Bosch engines, these two models quickly dominated the market in the mid-range price segment. In early 2021, Son Ha continued to research, develop and launch several new electric motorcycle models with outstanding improvements in form and quality. Dubbed the "mini Vespa", EVGO A beat other models on the market, bringing in "tremendous" revenue for Son Ha's electric vehicle production segment.

Not ending at the mid-range segment, Son Ha also offers customers two high-end models, Ecooter ET1 and EH1. With powerful engines and top-notch performance, this is the optimal choice for customers who love to explore and experience.

A highlight of Son Ha electric motorbikes is that it integrates many modern technology features such as anti-theft sensors, moving warning and remote locking, and convenient USB charging ports,...

In the upcoming time, Son Ha Group will continue to diversify its product portfolio with models in the popular segment. The system of showrooms, authorized agents, and distributors will also be expanded across the country to best serve the needs of customers.

Source : Sonha

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About the Author
Nga Dinh
Deputy Director of Operations & HR Consultant,
Đinh Kim Nga, Deputy Director of Operations and HR Consultant at Viettonkin Joint Stock Company, brings over a decade of hands-on expertise in human resource management, operations, and project leadership. As a core member of the Board of Directors, Nga plays a pivotal role in shaping and executing the company’s business strategies, overseeing operations spanning technology, customers, employees, and internal processes. Nga’s diverse experience includes managing Viettonkin’s HR department and providing consulting services to both local and Fortune Global 500 clients on workforce and labor issues—particularly for FDI projects in Vietnam. Her leadership extends to organizing and evaluating business objectives, planning, reporting, and KPI assessment, ensuring the company stays aligned with strategic goals. With a strong academic background in accounting from Hanoi University of Business and Technology, Nga’s systematic approach and people-first mindset make her a trusted advisor for clients and colleagues alike. Her track record in HR, project management, and operations enables her to streamline workflows, improve organizational performance, and deliver sustainable results for Viettonkin and its partners.

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