icon fb blueicon linkedin blueicon call blueicon youtube blue

What You Need to Know About Vietnam Food Beverage (F&B) Industry!

David Lang
Founder & CEO, Viettonkin; FDI and Fortune 500 Consultant
Trường (David) Lăng, Founder & CEO of Viettonkin, is a distinguished FDI advisor and Fortune 500 consultant, spearheading thousands of successful investment projects to connect ASEAN economies with the world.
Trường (David) Lăng, Founder & CEO of Viettonkin, is a distinguished FDI advisor and Fortune 500 consultant, spearheading thousands of successful investment projects to connect ASEAN economies with the world.

Vietnam Food and Beverage industry is on the rise. More and more people, especially the young generation, are interested and willing to spend money on the industry. The Ministry of Industry and Trade estimated Vietnam’s annual consumption of food and drink products accounts for about 15 percent of GDP and this rate will rise in the future. People living in big cities have a greater and more diverse demand for food and drink products, from healthy and natural products to fast foods, making the F&B sector more appealing to both domestic and foreign investors.

Vietnam Food and Beverage Industry Trend

F&B manufacturing market is dominated by small companies (less than 50 employees) with 84%. Food processing has been growing steadily at 7% over the last 5 years. However, small traditional retailers (traditional wet markets and small independent stores) are dominant Vietnam’s food retail sector but modern retail channels are robustly expanding in response to growing consumer demand.
Recently, many Vietnamese become more conscious about health. They are trying to switch to safe, environment-friendly and even organic products. For example, key players like Vinamilk, TH milk and recently Friesland Campina, are launching organic milk brands as increased demand for healthy products.

F&B Products

The food industry in Vietnam is still dominated by the meat and fisheries industry. Pork accounts for the largest portion of 2.64 million tons; followed by poultry (1 million tons); beef and veal (321 thousand tons); lamb and goat (25 thousand tons). For fisheries, the import in 2018 was 1.72 billion USD (20% increase compared with 2017). Fisheries import are mainly served as raw materials for processing with shrimp and tuna accounting for the majority (34% for shrimp and 20% for tuna). India is the biggest exporter of fisheries products in Vietnam. FAO statistics show that fisheries products consumption is Vietnam is 31-32kg/capita/ year and is expected to be 44kg/capita/year by 2020.
For beverages, With a forecasted annual growth rate of 6% to 2020, the beverage industry in Vietnam is amongst the highest growth fast-moving consumer goods industries. Alcohol sector, especially beer, in Vietnam is considered to have immense opportunities for investment as the country’s consumption is in the top 10 of the Asian region, expected to be 42 liters/capita in 2020.

Important F&B Expo in Vietnam

Some important annual trade shows for consideration are Foodexpo, Food and Hotel, Food Ingredients:
Foodexpo (https://foodexpo.vn/): annually
Food and Hotel Vietnam (https://foodnhotelvietnam.com/) every two years (odd year) in HCMC
Food and Hotel Hanoi (https://foodnhotelhanoi.com) every two years (even year) in Hanoi
Vietfood & Beverage; Propack Vietnam (http://www.foodexvietnam.com/) both in Hanoi and HCMC
Food Ingredients (https://www.figlobal.com/vietnam/)
Are you interested in Vietnamese F&B industry? Let’s talk! info@viettonkin.com.vn

Found This Insight Valuable?
Need expert guidance on ASEAN market entry?
Schedule a Consultation
About the Author
David Lang
Founder & CEO, Viettonkin; FDI and Fortune 500 Consultant
Trường (David) Lăng, as Founder and CEO of Viettonkin, dedicates his extensive expertise to fostering robust trade and investment bridges between Southeast Asia and global partners. With over 17 years of experience, he has successfully guided over 3,000 FDI projects and advised Fortune Global 500 corporations on complex market entry and expansion strategies. His impactful work includes providing technical assistance to governments, developing innovative initiatives like Viettonkin's 'FDI Desks,' and maintaining strategic relationships with central authorities and NGOs. David's thought leadership in economic development and policy advocacy empowers businesses worldwide to confidently navigate and thrive in emerging markets.

Related Insights

Vietnam's Green Growth: State of development policy

In a global race towards zero greenhouse gas emissions by 2050, attracting finance from the private sector by further involving different sectors participating in green growth will help countries increase their financial, technological, and engineering resources significantly. Therefore, Vietnam has established a legal system to promote private enterprises engaging in the implementation of sustainable development […]
Read Article →

Fintech sector - A new rising star in Vietnam

The hardships caused by the Covid-19 pandemic have driven many businesses worldwide to the brink of bankruptcy. Nonetheless, it is due to the occurrence of the pandemic that digital transformation has been implemented more urgently than ever before. In this context, the fintech industry has emerged as one of the few brightest spots, becoming a […]
Read Article →

Indonesia Pharma Regulation: Certification and Market Insights for Business Operators

The Indonesian regulations seemed straightforward until we dug deeper. A Fortune Global 500 client was planning their market entry strategies, confident they had ticked all the regulatory compliance boxes. However, the reality on the ground was far more complex. The official pharma regulation stated one thing, but the unwritten rules of implementation at the National […]
Read Article →

A growing era of agricultural digitalization in Vietnam

Over the past decades, agricultural digitalization is growing in popularity thanks to its potential in boosting productivity and providing consumers with greater transparency in the production process. Many experts believe that rapid digital transformation is the best way for Vietnamese agriculture to recover and develop in the post-pandemic period, affirming its role as one of […]
Read Article →
Your Guide to Investing in Indonesia: Get the Comprehensive eBook

Indonesia is emerging as one of Asia's premier destinations for foreign direct investment (FDI), offering outstanding growth potential within a dynamic economy. To succeed, investors require a deep understanding of the local landscape, from its regulatory framework to market-specific opportunities.

This comprehensive eBook serves as your strategic guide to navigating Indonesia's investment environment. It provides an in-depth analysis of high-potential sectors, including the digital economy, green energy, and opportunities arising from the new capital city, Nusantara. This guide also outlines crucial legal considerations, new visa policies, and proven strategies for successful market entry.

Download the eBook now to equip yourself with the expert insights and actionable knowledge needed to invest in Indonesia with confidence.

Your Guide to Investing in Indonesia: Get the Comprehensive eBook

Indonesia is emerging as one of Asia's premier destinations for foreign direct investment (FDI), offering outstanding growth potential within a dynamic economy. To succeed, investors require a deep understanding of the local landscape, from its regulatory framework to market-specific opportunities.

This comprehensive eBook serves as your strategic guide to navigating Indonesia's investment environment. It provides an in-depth analysis of high-potential sectors, including the digital economy, green energy, and opportunities arising from the new capital city, Nusantara. This guide also outlines crucial legal considerations, new visa policies, and proven strategies for successful market entry.

Download the eBook now to equip yourself with the expert insights and actionable knowledge needed to invest in Indonesia with confidence.

Download E-Book

About Us

Founded in 2009, Viettonkin Consulting is a multi-disciplinary group of consulting firms headquartered in Hanoi, Vietnam with offices in Ho Chi Minh City, Jakarta, Bangkok, Singapore, and Hong Kong and a strong presence through strategic alliances throughout Southeast Asia. Our firm’s guiding mission is aimed towards facilitating intra-ASEAN investments and connecting investors in Southeast Asia with the rest of the world, thus promoting international business relationships and strengthening inter-nation connections.
Contact
Email: 
info@viettonkin.com.vn
Phone Number: 
+84 977093166
Support
FAQ
Subscribe to our insights to look at the critical issue that your business is facing and stay ahead of the competition in a rapidly changing world.
Subscription Form
img linkedin
Viettonkin Consulting Logo © 2026 - Viettonkin JSC
arrow-up